Nisa promotes Father’s Day online and in store

Nisa is supporting its retailers with a selection of deals on Father’s Day gifts to help them make the most of sales opportunities in the run-up to the event on 21 June.

The campaign is supported by online activity on Nisa’s consumer website and social media channels. Themed point-of-sale and gondola end kits have been produced to draw attention to the deals in store.

Included in the promotion are Mars Celebrations 240g, Cadbury Roses 186g and Cadbury Heroes 185g at £2, Maltesers Truffles gift box at £3.50, and deals on a wide selection of wines, spirits, beers, ales and ciders including Jack Daniels whiskey in both original and Tennessee Honey flavour varieties at £20 each.

Philippe Rondepierre, head of marketing at Nisa, said: “Given the current circumstances, celebrating events such as Father’s Day will be done in a very different way than usual.

“However, with consumers continuing to shop locally for essentials and even their weekly shop, we believe Nisa retailers are well placed to cater for their gifting needs too with a wide range of options and encourage incremental sales in the run-up to this key occasion.”

Tel: Nisa Retail (01724) 282028

Published Date: June 15, 2020
Category: Wholesale Industry News