Nisa offers six family-favourite frozen foods for £5
Nisa has brought back its popular £5 frozen food deal to help retailers drive home the value message and entice shoppers into their stores.
The meal solution comprises six family-favourite branded items: Birds Eye Crispy Chicken two-pack, Birds Eye Chicken Burger four-pack, Birds Eye Alphabites 456g, Birds Eye Mixed Vegetables 340g, Wall’s Solero Exotic three-pack, and Nestlé Fab Strawberry six-pack, all for £5 – a saving of over £7 on the rsp.
The promotion is running in stores until 1 June and is supported with themed PoS as well as activity on Nisa’s consumer-facing website and social media channels.
Ian Redhead, wholesale category controller at Nisa, said: “As social distancing measures have now been further relaxed and restaurants and entertainment venues have reopened, many families will be wanting to spend more time outside of the house and less time slaving over the stove.
“The £5 freezer-filling deal allows shoppers to pick up a loaded family meal for £7 less than the rsp that they are able to prepare and serve quickly and easily.”
