Nisa has made an investment into its wholesale pricing, with over 100 products now available at a ‘mega price’.

A line-up of market-competitive deals to support Nisa retailers over the festive trading period includes reductions on beers, wines, spirits, soft drinks and tobacco.

Featured brands include Stella Artois, Foster’s and Budweiser in the beer category, Echo Falls and 19 Crimes in the wine category, and Captain Morgan, Gordon’s and Smirnoff in the spirits category. Examples of case reductions are £8.50 off Jack Daniels 70cl, £7.20 off Absolut Blue 70cl, and £3 off a range of Lost Mary products.

Alongside the drinks deal, Nisa has lowered prices on key vape brands including Lost Mary, Elf Bar and Crystal across a range of SKUs.

Ayaz Alam, director of wholesale at Nisa, said: “This fresh investment will be very timely for our Nisa customers as we look to provide value and an opportunity for retailers to grow margins heading into the final weeks of the year. We have received some excellent feedback on the promotion so far.”