Nisa healthy living event taps into New Year resolutions

As shoppers begin the new year by committing to healthy eating and fitness regimes, Nisa retailers are offering a range of deals on superfoods and snacking.

The healthy living event is being promoted with PoS instore, as well as in Nisa consumer leaflets and on social media channels with healthy living inspired recipe content.

Promotions are highlighted and there is a feature on fresh fruit and vegetables and light, low-calorie chilled products and cupboard fillers.

Promotions include Belvita Breakfast Bars and Fibre One 90 Calorie Chocolate Fudge Brownies at £1.50, providing a saving of up to £1.49; Co-op ripe avocado and mango at £1; and Co-op kiwi fruit at 90p.

In addition, Veganuary shoppers can make the most of the vegan-friendly meal deal of Goodfella’s Vegan Stone Baked Falafel Pizza and Magnum Vegan Classics for £4.

Chris Walker, marketing operations manager at Nisa, said: “After an indulgent Christmas with plenty of confectionery and savoury snacking, shoppers are looking for lighter alternatives to get back on track and achieve their diet and fitness goal.

“Veganuary is also set to be a big event again in 2021, and Nisa retailers can provide a great choice for their shoppers with the increasingly popular Co-op Gro range that was introduced 12 months ago.”

Tel: Nisa Retail (01724) 282028

Published Date: January 4, 2021
Category: Wholesale Industry News