Nick Redford, strategy director of Zest Food Partners, has been named Start-Up Entrepreneur of the Year for the North West at the 2021 Great British Entrepreneur Awards.
The judging panel said that Redford was a worthy winner: “Zest Food Partners is a fantastic business. We were completely blown away by this application – amazing stuff! We wish them the best of luck going forward.”
Redford commented: “After a career on the procurement side it was clear there was a need to create an efficient service that would help ambitious food and drink brands accelerate growth in the foodservice market. It is a complex and highly fragmented channel where huge parts are often overlooked. It is also frustratingly undermanned, and Zest gives its clients an instant visibility of the bigger picture and runs complex profiling to ensure the biggest opportunities are explored and secured.
“The success of Zest has very much been a team effort and although we knew that starting a new business would have its challenges, little did we know that our first and biggest challenge would be COVID-19. The foodservice and hospitality industry has had a torrid time, and this has made us more determined to offer support and contribute to rebuilding foodservice.”Published Date: November 25, 2021