New PEPPADEW Bites set to pep up sales

PEPPADEW, the UK’s No. 1 pepper brand[i] , has launched a new crispy bite – PEPPADEW Bites – exclusively for foodservice.

With 87% of consumers saying they would buy new PEPPADEW Bites[ii], the launch will support operators who are looking to add a versatile and premium vegetarian option to their starters, sides and sharing menus.

Made in the UK,  PEPPADEW Bites balance the sweet, tangy flavour of the company’s signature whole Piquanté Pepper with a smooth West Country soft cheese filling, all coated in a crisp, panko-style crumb. The new bites are 100% vegetarian and meet the demand for tasty flexitarian options as consumers continue to move away from meat[iii].

According to the company, PEPPADEW Bites work across a wide range of eating occasions and menu concepts, including starters, sides, small plates, premium bar snacks, tapas and as part of a sharing platter. It is this flexibility that makes these mildly spiced cheese bites an excellent option for wholesalers & RTMs who service pubs, casual dining, QSR, fast food and street food operators, as well as those within the hotel and leisure markets.

Speaking about the latest addition to the growing PEPPADEW range, Lukasz Lubasinski, commercial director of PEPPACO Ltd, says: “Our branded PEPPADEW Bites are small but mighty in innovation! They have been created to give foodservice operators what they really want – indulgent, exciting premium products that offer excellent value and support sustainability goals.

“As a market leader we are perfectly positioned to meet these needs and the major trends that are shaping today’s menus[iv] – from indulgence and meat-free to sustainability – and just as crucially, ensuring our products work on a practical and commercial level for operators.”

With so many ways to serve PEPPADEW Bites, operators will be able to take advantage of the growing demand for customisable sides (+11% year on year) and up-sell through menu engineering to drive even more consumer spend (+15% year on year).

Lubasinski adds: “The versatility of PEPPADEW Bites across eating and drinking occasions makes them a win-win for both wholesalers and their customers. We’re confident this flexibility will drive frequent purchases and promises to be a real profit booster.”

PEPPADEW Bites can be cooked from frozen in 3-4 minutes and have a 12-month shelf life, helping to minimise costly food waste – a key focus for operators and chefs.

The frozen bites are available now in 5 x 1kg bags and will be supported with an extensive foodservice marketing, PR and social media campaign including sampling, recipe inspiration and PoS to drive purchase.

PEPPADEW International has been a global supplier to retailers and foodservice operators for over 25 years, in 25 countries. Famed for its sweet Piquanté Peppers, PEPPADEW maintains a first-to-market approach with a number of exclusive and unique offerings, including the Sweet GOLDEW Peppers and now the new PEPPADEW Bites.

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[i] IRI SIG Grocery Olives and Antipasti MAT 1/2/2020

[ii] Independent Toluna Insight with 1,000 UK consumers, March 2022

[iii] Ecosia Research

[iv] Lumina Intelligence 2021 – PEPPADEW® Bites align to 5 out of the 8 Lumina Intelligence Consumer Megatrends – indulgence, value scrutiny, quality led, sustainability and customisation

Published Date: July 5, 2022
Category: Meet the Manufacturer