Nestlé Purina launches Felix Concoctions for cats

Nestlé Purina has introduced Felix As Good As It Looks Concoctions, comprising ‘surprising recipe combinations’ for cats.

Available in single-serve pouches, the new range is offered in Meaty Recipes and Ocean Recipes, with variants including Salmon in a Chicken Liver flavour sauce and Duck in a Shrimp flavour sauce.

Each pouch of wet cat food in jelly contains real meaty or fishy chunks, as well as the necessary proteins, vitamins and minerals to ensure every ‘concoction’ is 100% complete and balanced.

Concoctions  joins the wider As Good As It Looks portfolio and is designed to drive value by encouraging a switch to more premium options in the pet care category.