Nestlé Professional invests in a Gold future

Nestlé Professional has unveiled its biggest rebrand yet for its premium coffee brand Nescafé Gold.

The new look has been designed to bring a touch of class with brushed champagne gold packaging.

The inside has been given attention as well as the outside, with a new and improved blend aiming to drive reappraisal with any non Nescafé Gold drinkers.

With Nescafé products holding seven of the top 10 instant coffee SKU spots, the new-look range has a receptive audience. The rebrand spans the entire Nescafé Gold range, from catering tins to vending pouches and refill packs, along with individually portioned sticks and Nescafé & Go convenience solutions.

The activity is supported by a £7 million investment launch plan over the next six months, including instore PoS and two TV campaigns.