Moments of Bliss from Aero with boxed chocolate selection

Nestlé Confectionery has introduced a premium boxed chocolate selection from its Aero brand.

Tapping into the demand for light textured but indulgent products, Aero Bliss contains individually-wrapped milk chocolates filled with an aerated centre and crispy pieces.

The NPD is available in Milk Chocolate and Mixed Selection, with an rsp of £3.99.

The launch is backed by a campaign including out-of-home, social and digital advertising, along with sampling and experiential activity, and is part of a £3 million Aero brand marketing spend.