Medina launches expanded range including Sysco own-label lines

Isle of Wight-based Medina Foodservice has expanded its range with the launch of 250 new products.

The wider range includes locally-sourced products, Sysco own-label lines and national brands.

Medina has been serving foodservice businesses on the Isle of Wight and across the south coast for more than 50 years from its depots in Newport on the Isle of Wight and Millbrook, Southampton.

The business was purchased by Sysco in 2019, which opened up new opportunities, and now Medina has access to Sysco’s comprehensive own-label range, enabling it to compete with larger national operators on range and price, while retaining the service levels for which it is renowned.

The selection of locally-sourced products in Medina’s expanded range give customers greater access to local provenance, while giving producers access to a potentially global market through the Sysco connection. One example is the Isle of Wight’s Homemade Brownie Company, which can now reach a number of new customers as Medina is its first wholesaler.

Neil Williams, managing director of Medina Foodservice, said: “Medina has always been known for its exceptional service, and we’ve now expanded our range by adding a market-leading own-brand to our comprehensive product portfolio.

“Customers can now access the Sysco foodservice brand, which is recognised across the world, alongside products that were born on the Isle of Wight. It’s this balance of national range and value and local pride that makes Medina unique.”