Lioncroft marks fifth birthday at Aston and Smethwick depots

Lioncroft Wholesale has celebrated its fifth birthday with special discounts and promotions, as well as a BBQ event, held on 7-13 July at both its Aston and Smethwick depots.

“Every summer, we hold our week-long BBQ event, but to celebrate our fifth birthday we wanted to go one better so we made it even bigger and better than ever before,” said Jason Wouhra OBE, CEO of Lioncroft – the Midlands’ largest independent food and drink wholesaler and a Unitas member.

“The Lioncroft team and I are passionate about securing and protecting the future of independent retail, and I’m absolutely delighted that so many customers came along to our depots to celebrate with us and benefited from the amazing deals on offer.

“While Lioncroft may be celebrating five fantastic years of trade, we actually have thousands of customers who have been part of our journey for the past 55 years [Wouhra was previously a director of East End Foods]. We are incredibly proud of our legacy as a strong family business, which has always been rooted in service and the highest standards, and we wanted to recognise and reward our customers’ longstanding loyalty.”

The event, which included live DJ sets, an ice-cream van, supplier activities, and barbecue specials, saw discounts on more than 4,000 key lines and resulted in record levels of support and attendance from customers and suppliers alike.

“None of this would be possible without our suppliers who have demonstrated unwavering commitment and loyalty during the past five years,” continued Wouhra. “By working in partnership with them, we can offer our retailers incredible products, service and deals, which is how support them to thrive, not just survive, in what is an undoubtedly challenging environment.”