Lamb Weston has launched Snap Fries, a new crispy fries product designed to capitalise on the rapid growth of snacking occasions and evolving consumer habits in the UK foodservice and travel sectors.

Developed in response to emerging consumption trends, Snap Fries enable operators to serve high-quality, crispy fries in a wider range of locations and day parts, supporting Lamb Weston’s ‘Everything is better with fries’ campaign and its focus on helping customers unlock untapped revenue opportunities.

Snap Fries are frozen, pre-portioned and oven-ready, offering a no-mess, labour-saving solution for operators with limited kitchen space or capabilities. The product cooks in just 90 seconds in a Fritessa Commercial Air Fryer and is also suitable for other oven formats.

The single-serve packaging is ideal for grab-and-go settings, and each case contains 36 portions of 120g (with a 100g option available for airlines), using a 9 x 9 skin-on cut for a premium, consistent appearance and taste.

Originally developed for the airline industry, Snap Fries are already listed on KLM, demonstrating their suitability for high-demand, space-constrained environments. The format is also ideal for petrol station forecourts, wet-led pubs, cinemas, travel hubs and leisure venues.

Consumer research by Monopack highlights significant demand for fries beyond traditional quick-service restaurants. In the UK:

55% of consumers say they would buy fries at petrol station forecourts

58% are interested in purchasing fries from retail hot counters

65% of airline passengers would buy fries on board, rising to 83% if offered in convenient packaging, and at a reasonable price

These findings reflect a broader shift toward flexible, on-the-go snacking, where convenience, portability and speed are critical.

Gunes Muftuoglu, country manager – chains, Lamb Weston, says: “Snacking occasions are expanding, and operators are looking for simple, scalable solutions to meet demand in new environments. Snap Fries are designed to deliver exactly that – great tasting, crispy fries with minimal operational complexity.”