KP launches Discos Salt & Vinegar in a £1 price-marked pack
KP Snacks has added Discos Salt & Vinegar (70g) to its £1 price-marked pack range.
Designed to capitalise on the growth of £1 PMPs, the new format joins other consumer favourites including McCoy’s Fire Pit and Hula Hoops Big Hoops BBQ.
A total of 42% of shoppers buy crisps and snacks on impulse (HIM) and PMPs are a driving force behind this, with £1 PMP ranges growing ahead of the market at 14.4% (Nielsen). The KP Snacks £1 PMP range is outperforming the category at +22.1% (Nielsen).
Matt Collins, trading director, says: “£1 PMPs have seen significant growth in the last year and the role of PMPs in convenience is extremely important as shoppers’ budgets are squeezed. For retailers to win, it’s key to offer the right core range in the right formats and we’re confident that the Discos range extension will be a great addition to convenience shelves.”
He adds: “We are committed to helping retailers succeed within a challenging market and to do this we have ensured our products make a compelling choice for shoppers at point of purchase, which includes providing a broad range of PMPs that shoppers can trust, recognise and recall.”
