Kitwave Direct now available in the North West

Customers of Eden Farm can now choose from an additional 4,000 lines with the launch of Kitwave Direct in the North West.

The Eden Farm website now features soft drinks, alcohol, confectionery, crisps & snacks, groceries and household items, alongside the established chilled and frozen ranges.

The products will be delivered by sister company Turner & Wrights, and the minimum order is £150 plus VAT. Customers can place their Kitwave Direct order with their normal chilled and frozen order, but only online rather than with telesales.

Commenting on the launch of the Kitwave Direct service, a spokesperson for the group said: “This has been a fantastic team effort by the entire Kitwave team and the passionate folks at Eden Farm Hulleys, Turner & Wrights, Aptean and Foodservice Online.”