Kingsland Drinks and Boland Cellar enter on-trade deal with Booker

Kingsland Drinks has brokered a new deal between South African wine producer Boland Cellar and Booker to supply three of its wines into Booker’s 67 catering wholesale branches.

The wines, marketed under the One Formation brand, are a Grenache Noir (2023), a Shiraz, Viognier and Grenache red blend (2024) and a Chenin Blanc, Sauvignon Blanc and Grenache Blanc white blend.

Andy Hoyle, wine buyer at Kingsland Drinks said: “Booker’s deep understanding of the on-trade sector, its strong networks and relationships with customers, and its reputation in drinks support our mission to bring One Formation to wine lists up and down the country. This listing will make the wines accessible to on-trade outlets and we’re confident these stand-out wines will be welcomed by bartenders and operators, and their customers.

“We see huge potential in this partnership – not only to support Booker’s hospitality customers with high quality, sustainable, contemporary wines, but to drive interest and trial in South African wines, which are really shining at the moment.

Sophie Menegain, lead category manager at Booker, said: “South Africa offers wines of wonderful, consistent quality and incredible value for money – both of which are key for our hospitality customers and popular with consumers. Kingsland Drinks has been supportive and instrumental in bringing the One Formation wines to market and we’re thrilled to be the first wholesaler to list them. We’re keen to support producers bringing something new and exciting to the wine category and Boland Cellar’s ticked a lot for boxes for us – the wines deliver strongly on taste, quality and price point.

“Wine is a huge area of focus for our business as we look to support customers, and we launched our first Booker On-trade Wine List earlier this year. The One Formation wines have generated many enquiries and are already present on wine lists in hospitality venues across the country.”