Kettle Foods relaunches price-marked sharing bags

Kettle Foods is targeting the independent convenience sector with the
relaunch of its price-marked sharing bags of Kettle Chips.

The new range offers a £1 price point for 80g sharing bags in the five top-selling variants of Kettle Chips: Mature Cheddar & Red Onion, Sea Salt with Crushed Black Peppercorns, Lightly Salted, Sea Salt & Balsamic Vinegar, and Sweet Chilli & Sour Cream.

“The new £1 range of Kettle Chips is a great way to prompt trial. We encourage wholesalers to make the most of this opportunity, particularly during the busy World Cup and BBQ season,” says Sarah Gibson, channel manager.

The supplier is also investing £3 million in advertising support for the brand. With its ‘Real Food Real Pleasure’ campaign, Kettle Foods is highlighting the taste profile and authentic recipes of Kettle Chips.