JTI extends Sovereign house range with packs of 17s

JTI has extended its Sovereign house portfolio by introducing packs containing 17 sticks of either Blue, Sky Blue, Green or Dual variants.

Sovereign 17sThe new lines, which are designed to offer retailers a balance of value, quality and profit, have an rsp of £6.50 and will be highlighted via new PoS material in tobacco rooms.

Jeremy Blackburn, head of communications at JTI, reports: “The Sovereign house range has seen steady growth since its introduction, leading to a 4.3% share of the ready made cigarette market and a 37.4% share of the super value sector (Nielsen). These new packs will ensure the house remains at the forefront of this emerging price segment.”

Tel: JTI (01932) 372000

Published Date: October 28, 2015
Category: Product & Promotions News