John Searle appointed First Choice Foodservice sales director

First Choice Foodservice, of Burton-on-Trent, has appointed John Searle, 58, as sales director – a newly-created post.

John Searle previously spent 22 years at Landmark Wholesale.

He was previously with Landmark Wholesale, having spent 22 years at the group over two periods, leaving in 2017.

Searle was Landmark’s senior trading controller before being appointed trading director in 2004. In all, he has more than 40 years of experience in the C&C/wholesale sector.

Searle heads the sales department of First Choice, a member of Fairway Foodservice group. The company has a turnover of around £10 million.

His appointment follows the recent announcement that Fairway has resigned from its associate membership of Unitas Wholesale, formed from the amalgamation of Landmark and Today’s Group.

Searle commented: “I am delighted to have the opportunity to work with MD Steve Ainger and the entire team at First Choice and help the business continue its already strong sales and profit growth as well as further developing its customer service.”

Ainger said: “I’ve had a working relationship with John for many years, and I’m thrilled to bring his knowledge and passion to our highly talented sales team.

“We share the same goal of positioning First Choice as the go-to wholesaler in the region. His expertise will provide our sales staff with an enhanced skill set to set us apart from the competition.”

Established in 2009, First Choice Foodservice delivers more than 4,000 product lines weekly throughout the Midlands, with online ordering and a next-day delivery service available.

Tel: First Choice Foodservice (01283) 741 630