JJ partners with coffee expert to launch Barista Masterclass

JJ Foodservice is helping coffee shop owners to raise their coffee game with a new Barista Masterclass on YouTube featuring Damian Burgess, coffee consultant and trainer.

In the nine-part series, Burgess reveals his top tips to serve coffee ‘like a pro’ including grinding the beans correctly, keeping equipment clean and mastering milk foaming.

The videos were created in collaboration with JJ Foodservice own-brand coffee, Royal Roast.

Omar El-Haj, head of marketing at JJ Foodservice, said: “Exceptional coffee goes beyond quality beans. Our mission is to help customers to learn the gold standards of serving amazing coffee, while avoiding the common pitfalls that can ruin your brew.”

Burgess has been working as a coffee trainer since 2009, initially for a large Italian roasting company. Nowadays he is certifying baristas globally as a freelance coffee consultant and trainer.

JJ Foodservice has sold more than 43,000 packs of Royal Roast coffee since its launch in August 2022.