JJ Foodservice has launched a new ‘household essentials’ range featuring more than 300 grocery items for consumers.
Three weeks after launching its next-day home delivery service from 11 UK branches, visits to the company’s website have increased by 268% and the wholesaler has acquired more than 24,000 new household customers.
Chief product officer Sezer Ozkul said: “Many people are still struggling to get essential groceries from the larger supermarkets. Our team and industry have adapted overnight to deliver food to millions of homes, including to self-isolating, vulnerable and shielding communities.”
The new range includes individually-portioned ribeye, sirloin and rump steaks and smaller pack sizes for lemons, oranges, aubergines, courgettes and potatoes. Other household staples include bread, milk, cheese, toilet roll and a wider range of hand soaps.
“We have worked with our suppliers to quickly adapt our offer to be even more family friendly while fulfilling every delivery,” said Ozkul.