JJ Foodservice launches Living Our Values Awards for employees

JJ Foodservice has launched its Living Our Values (LOV) Awards, a new initiative to recognise employees who demonstrate the company’s values in their everyday work.

The Inaugural winner Stephen Nicholson (right) with Newcastle branch manager Mark Henderson.

The awards form part of a wider refresh of JJ Foodservice’s mission, vision and values, introduced as the business continues to grow.

The new mission – to offer quality at everyday low prices – is underpinned by four core values: Quality First, Outstanding Service, Trust & Loyalty, and One JJ Family.

Head of HR Joanna Florczak said: “It is a simple idea, but recognition can be incredibly powerful. When people feel appreciated, they are more engaged, more motivated and more connected to the wider business.”

The LOV Awards were created to ensure these values are not just words but are actively recognised and rewarded across the business.

Colleagues can be nominated by their peers for demonstrating one of the four values in action. Judges assess nominations against three criteria: a specific example of clear action, strong alignment with one or more JJ values, and evidence of meaningful, positive impact. The monthly winner receives £250 added to their salary.

Stephen Nicholson, warehouse manager at JJ Foodservice’s Newcastle branch, has been named the inaugural winner, recognised for Outstanding Service and Trust & Loyalty.

Florczak added: “The LOV Awards are a direct reflection of what we stand for as a business. Stephen’s actions show exactly what living those values looks like in practice – going above and beyond for customers and colleagues alike. We’re proud to recognise him as our first-ever winner, and we’re looking forward to celebrating many more stories like his.”

Published Date: August 28, 2026
Category: Wholesale Industry News