JJ Foodservice launches JJ Price Compare AI

JJ Foodservice has launched JJ Price Compare AI, an AI tool that shows customers where they could save on their next order.

The tool is designed to remove the time and guesswork involved in comparing supplier prices manually. Customers upload, drag and drop, or photograph a recent supplier invoice, and JJ Price Compare returns an instant, item-by-item breakdown showing exactly where they could be saving money.

Baris Kacar, chief sales officer at JJ Foodservice, said: “We wanted to make it easier for people to know they’re getting great prices without spending hours comparing invoices. JJ Price Compare AI turns that process into something that takes seconds – offering a clear, honest view about where you can save.”

Each product is marked using a simple traffic light system:

Green: JJ is lower in price

Amber: JJ does not currently stock the item

Red: the customer’s existing supplier is cheaper

Shoppers can then add all products, or only the items they choose, directly to their basket, turning a price comparison into a completed order in a few clicks. The tool works for both delivery and collection customers, who select their order type upfront to ensure a fair, like-for-like comparison.

The launch comes as operators in the sector continue to face sustained cost pressures, with many spending hours each month manually checking invoices against price lists to ensure they are getting the best deal. JJ Price Compare is free to use for customers and non-customers alike. No sign-up is required.