JJ collaborates with celebrity chef to promote new Thai range

JJ Foodservice recruited Thai celebrity chef and former MasterChef quarter-finalist Yui Miles to promote its new World Food Asia range to restaurants.

After acquiring ethnic wholesaler Gatelands Supplies earlier this year, JJ Foodservice now offers hundreds of Asian products and exclusive coconut milk and rice brands.

Miles will highlight these products through cooking demonstrations on Instagram, Facebook and TikTok. She will share a new dish each week for 10 weeks, featuring her favourite JJ Foodservice products.

“I’m excited to partner with JJ Foodservice to bring the vibrant flavours of Thailand to a wider audience,” said Miles. “These products are perfect for creating authentic Thai dishes that are both delicious and easy to prepare.”

Thai restaurants that are not currently customers of JJ Foodservice can enter a free prize draw for a chance to win a £200 bundle from Miles’s ‘favourite shopping list’.