James Hall & Co launches its own range of ready meals in SPAR stores

A new range of home replacement meals has been launched exclusively in North of England SPAR stores – the first products under a new Clayton Park Kitchen brand manufactured by James Hall & Co.

The new range includes 10 meals that provide one serving, with a further four meals designed to serve two, with six side dishes complementing the offer. The single meals are priced at £4.95, with meals for two at £6.95, and sides ranging from £1.75 to £2.49. Customers can also take advantage of an introductory ‘two for £8’ offer on the single meals.

The range for one features classics such as Cumberland Sausage & Mash, Chicken in Mushroom Sauce, and Chicken Dinner. There are also Italian inspired dishes including Chicken Arrabiata, Meatballs with Penne Pasta, and Vegetable Lasagne.

The meals for two are Beef Lasagne, Chilli Con Carne, a Bombay-style Chicken Curry, and Cottage Pie. The sides include Cauliflower Cheese, Potato Gratin, Steakhouse Skin-on Chips, and Skinny Fries.

The meals come in either plastic or metal trays, which are both recyclable, and the majority of the dishes are freezable too.

The launch of the Clayton Park Kitchen label has meant a transformation of the food manufacturing area at the company’s SPAR distribution centre in Preston, with investment in new equipment, as well as the recruitment of seven new full-time employees to support the manufacturing and roll-out of the new range.

Andrew Barnes, director of trading at James Hall & Co, said: “We are very excited to launch the new home replacement meals under the Clayton Park Kitchen brand as we feel that accessible gourmet convenience it is exactly what our SPAR customers are seeking.

“There has been a tremendous amount of hard work put into this launch by our new product development team, from sourcing the very best ingredients and crafting delectable recipes, through to ensuring the products have a strong shelf life with a brand that is appealing to the consumer.”

Published Date: June 29, 2023
Category: Wholesale Industry News