Imperial Tobacco gives 30 UK retailers their ‘perfect day’

As part of Imperial Tobacco’s recent launch of JPS’s enhanced factory-made cigarettes range – including JPS Real Blue, JPS Silver Stream and JPS Green Edge – the company asked independent retailers the question: ‘What would make your perfect day?’

The aim was to make dreams come true for 30 hardworking traders and their families across the country and to thank them for informing their adult smoker customers about the JPS innovations.
The winners included Jayesh Makhecha of Stevens Tobaccos in Bexhill-On-Sea, who got the chance to watch an Ed Sheeran concert at a private box in Wembley. Makhecha commented: “What a fantastic prize! It falls on my birthday weekend and I’m due to be a new dad two weeks after that so it will be a great treat for myself and Priya my wife. Thanks so much; I will never forget it.”

Raju Patel of News Rack with Imperial Tobacco retail development representative Howard Stevens.

Raju Patel, of News Rack in Eastbourne, was convinced that the news of winning a holiday in Paris was a “wind up”. “I never usually win anything!” he said.

Meanwhile, Jasdev Jatana – who owns three stores in March, Cambridgeshire – was thrilled to learn he had won a PS4. He said that in his locality there was always a need to keep up with the latest trends in the market and that JPS’s latest enhancements had delivered in that respect.

JPS Real Blue, JPS Silver Stream and JPS Green Edge offer premium features at a value price point, and are all available in both King Size and Superkings 20s at an rsp of £8.65.

The full list of winners and prizes relating to the ‘Make Your Day’ competition can be found at

Tel: Imperial Tobacco (0117) 963 6636

Published Date: April 27, 2018
Category: Wholesale Industry News