Hyperama rebrands delivered foodservice arm as Tiger Foodservice

Nottingham-based C&C/wholesaler Hyperama has rebranded its delivered foodservice business as Tiger Foodservice.

A Caterforce member, Tiger Foodservice supplies the hospitality, leisure and contract catering sectors and specialises in both food and non-food items, including a strong own-brand range, fresh fruit, vegetables and premium fresh meat.

Tiger Foodservice operates out of Hyperama’s 100,000 sq ft depot in Nottingham and offers multi-temp delivery to customers in the Midlands, Lincolnshire and South Yorkshire up to a radius of 100 miles from its base.

“Backed by an established family business, Tiger Foodservice is an exciting new name on the block for the Midlands area,” said CEO Marcus Singh. “With more than 45 years’ experience in the wholesale sector, and following significant investment in people, logistics and technology, we’re delighted to be able to offer foodservice operators even more choice, quality and value.

“We have just officially launched the business with rebranding of business stationery, lorries, invoices, catalogues, etc. Prior to this the delivered foodservice arm of the business was called Hyperama Foodservice; moving forward it will now be called Tiger Foodservice.”

Singh added: “We have recruited two additional expert buyers with strong foodservice experience to work alongside our existing team to ensure that customers benefit from the best deals possible, and have also invested in a new multi-temperature delivery fleet as well as a new website and app for easy ordering.

“As a family-run business we are agile and can respond quickly to changing customer requirements. We value feedback and every interaction we have with a customer drives our continuous improvement.”

Tiger Foodservice (0115) 943 8943