Hunt’s unveils new Black Rock Bakery own-brand

Hunt’s Food Group has launched a new own-brand, Black Rock Bakery, to capitalise on the demand it has seen from the bake-off and food-to-go sectors. The first items in the range are 10 premium, unbaked Cornish pasties.

A founding member of Caterforce, Hunt’s operates from five sites in the south and south-west of England and has a turnover of £110 million.

Black Rock Bakery is the latest addition to its own-label portfolio, which incorporates Childhay Manor (ice cream), Gourmade (retail ready meals), Thorner’s (butchery, pies and quiches) and Queenswood (pre-packed natural and organic commodities).

The new pasties – all manufactured in Cornwall – are traditional cornish (giant, large and medium); cheese & onion; chorizo, cheese & bacon; vegetable; lamb & mint; steak & ale; steak & stilton; and chicken & bacon.

Commenting on the launch of the new brand, Hunt’s purchasing director Jason McGhee said: “Throughout the last two years of Covid lockdowns and restrictions our savoury food-to-go category has gone from strength to strength, with total sales now exceeding pre-pandemic levels.

“Cutting ranges and postponing NPD has been commonplace across many manufacturers but our customers have been demanding greater variety and increased numbers of premium, regionally produced products, so we are delighted to be able to launch this range in response to those requests.

“We have exciting plans to develop the range further and fully believe Black Rock Bakery will help us capitalise on the increased demand we are seeing.”

Hunt’s marketing manager Jadie Carter added: “Staying in close contact with our foodservice customers over the last two years has been key to the speed we have been able to adapt to their changing needs and range requirements. Black Rock Bakery is our new solution to the multiple requests we have received, and we are all delighted to see this new pasty range already achieving a great following.”

The Black Rock Bakery range will be supported with a full PoS package to enable customers to create awareness and maximise sales within their businesses. There is also a dedicated website,

Hunt’s already has plans to increase the offering with vegan pasties, as well as gourmet sausage rolls, artisan breads and sweet bakery products.

Published Date: May 9, 2022
Category: Wholesale Industry News