Harlech Foodservice benchmarks prices on 50 products against Booker

Harlech Foodservice is highlighting its price check promise scheme.

Josie Swift: ‘Harlech 50 compares 50 of our best-selling products with Booker.’

The new Harlech 50 price comparison initiative benchmarks prices of top-selling products against goods from Booker.

Harlech, which has bases in Criccieth in North Wales, Chester, Carmarthen, Merthyr Tydfil and Telford, says that the aim of the scheme is to help businesses struggling to cope with soaring costs brought on by National Insurance and wage increases.

Harlech Foodservice’s head of purchasing Josie Swift commented: “Harlech 50 compares 50 of our best-selling products with the biggest player in the market, Booker. It gives a transparent price so our customers can see that every week we are checking our prices against Booker. We have seen what Tesco do with Aldi in comparing prices in the retail sector.

“Harlech 50 gives a sense of security to customers who will know that when they shop, they will get a good price – there’s no cloak and daggers.

“Every Monday we compare our prices to Booker and then we will publish the figures and all the details on our website – every code we’ve compared and every price match we’ve compared. We want to make it really simple for customers so they didn’t feel like they were having to work it out themselves.”

Swift said that a price comparison check for the week of 17 March showed that Harlech Foodservice customers would save up to an overall 14% on the 50 products compared to the prices given by Booker.

She said: “The figure will depend on how the prices are that week and we are going to be totally honest with our customers every week on those 50 products.

“We are not going to change them to make ourselves look the best, we are just going to be honest that that is our pricing on those products.

“This is about helping our customers, making sure they know we appreciate their loyalty.”

Swift said the move was the latest initiative by the company as it looked to expand its operations and continue to provide great customer care.

A My Harlech loyalty app rewards customers with a rebate of up to 10% on what they spend with Harlech Foodservice each year. In addition, the latest version of the wholesaler’s ‘Trust Our Prices’ campaign has more than 400 prices locked down for three months until 7 June.