Hancocks refurbishes Loughborough and Bristol branches

As part of a UK-wide refurbishment programme, Hancocks has relaunched its branches at Loughborough and Bristol.

The refurbishments are a part of the company’s ongoing improvement plan, which will be rolled out across all 14 of its stores.

The confectionery specialist has made it easier for customers to navigate the stores by implementing clear signage, branded aisles and specialist areas.

As soon as customers enter the store, they are met with a welcome board that displays the team and invites them to scan a QR code to view current deals.

Shoppers are encouraged to approach staff members with any queries, as the employees have undergone additional training to make sure they are offering customers the best service possible.

The wholesaler now offers retailers a more familiar shopping experience with directional signs on the tops of all aisles, similar to those used in most supermarkets.

Customers can also try certain lines before buying, with a selection of pick-n-mix and ice lolly samples available near the reception. In addition, there are Sweet Deals areas with discounted products near till points, alongside a large clearance section.

Specialist areas, which are highlighted in-store with new headers and banners, are dedicated to bestsellers, new products, vegan sweets, multi-buy options, kids novelty, sweet deals and clearance.

Bigger brands also have specific sections and aisles, with promotional screens, display examples and branded baseboards showcasing offers.

Boxed products now have a ‘look what’s in the box’ label which clearly shows what sweets are included in the box.

The checkout process is easy and straightforward, with clearly designated till points with a marketing screen and a ‘thank you for shopping with us’ sign which also invites customers to shop online.

Jonathan Summerley, chief operating officer at Hancocks, said: “We made these refurbishments with a customer-friendly experience in mind – our goal was to make it easy for retailers to navigate the store from the moment they enter until they reach the checkout.

“We’re excited to see how our loyal and new customers react to the changes we’ve implemented at the Loughborough and Bristol stores and our plan is to enhance the customer journey in all our stores nationwide.”

Published Date: July 31, 2023
Category: Wholesale Industry News