Hancocks owner HB Group is rebranded as World of Sweets

IB Group, which incorporates Hancocks and Bonds of London, has been rebranded as World of Sweets.

The company is the UK’s number one confectionery distributor, importer and wholesaler, supplying thousands of customers across all retail channels.

Its operations include e-commerce sites serving 55,000 customers per week, Hancocks’ wholesale depots with over 22,000 customers, field sales and a direct-to-store team covering 36,000 independent customers, and a national accounts team covering all UK sales channels.

Helen Bradshaw, sales & marketing director at World of Sweets, said: “Our rebrand is an exciting chance to really showcase our expertise as a total business and be clear about our leadership capabilities in confectionery.

“Our vast and diverse supply chain means that we can provide unparalleled distribution solutions, allowing our customers to shop however they want to shop with us.

“The dedicated teams are determined to delight the UK’s tastebuds through partnerships with fantastic global confectionery brands, access to exclusive ranges through our supplier partners, and driving innovation and newness with our company-owned brands.”

She added: “We make sure that our insight, technology and infrastructure is market-leading, making us the perfect partner for sweet success.”

Tel: World of Sweets (0330) 202 0903