Halewood International has extended its Lambrini RTD range with a new four-pack for all four flavours – Cherry, Rhubarb, Mango and Strawberry.
Lambrini is the UK’s No.1 perry brand (Nielsen). The introduction of the 4 x 250ml pack (rsp £5) follows the successful launch of the Lambrini cans range earlier this year, and has been designed to help retailers tap into the growing consumer demand for convenient formats to enjoy both at home and on the move.
Graeme Sharp, brand manager, comments: “With the current restrictions on meeting up indoors, paired with the arrival of better weather, we know that consumers are spending more time outdoors in parks and gardens. During these occasions, convenient, ready-to-drink formats are key. The RTD format, along with the delicious range of flavours containing just 99 calorie per can, make our Lambrini cans range perfect for tapping into this opportunity. The new four-pack format is a great way for retailers to trade customers up to make a bigger purchase.”
The brand is also investing £500,000 in above-the-line advertising during the summer months, including out-of-home and consumer titles.Published Date: May 7, 2021