Global Brands increased its independent-exclusive Flare range of ready-to-serve cocktails.
A brand redesign features across the four-strong range, with large, bold fonts and vibrant colours to easily identify each flavour.
“Passion fruit really is the on-trend flavour and is the No.1 on-trade cocktail serve, according to CGA,” says Christian Sarginson, brand controller.
“The new Passion Fruit Martini flavour will enable retailers to drive further ready-to-serve cocktail growth in stores.”
Volume sales of the Flare range have grown by 32%, outperforming the £48.4 million canned cocktail category (Nielsen).
“This is a fast-moving, very trend-led category,” continues Sarginson. “Consumers want more flavours and, more importantly, they want authentic-tasting drinks. We’ve continued to invest in product innovation and developing the range to support retailers in meeting consumer demand.”
Tel: Global Brands (01246) 216016