Bidfood has introduced a range of fruit juices under the Orchard Grove label.
The varieties – orange, apple, grapefruit, tomato, cranberry and pineapple – come in both one-litre resealable packs and 200ml tetrapack cartons.
Orchard Grove becomes the ninth label within the company’s own-brand portfolio.
Brand controller Holly Marrero Easson said: “Each Orchard Grove juice has been developed to deliver great quality, and customers will get improved consistency.
“We know that own-brands are an important solution for many chefs and professionals as they are often juggling costs with quality expectations and time pressures.”