Five supplier giants sign up to TWC’s WholeView solution

TWC Group has announced its first five clients to sign up to its tech solution, WholeView.

They are AG Barr, Coca-Cola Europacific Partners, KP Snacks, Suntory Beverage and Food GB&I, and Unilever Food Solutions.

WholeView is a platform for suppliers who want to aggregate wholesale shipments data bought from multiple wholesalers into one online reporting tool.

Whereas data can sit across many places in an organisation, which is time-consuming and can lead to inaccurate calculations, WholeView provides a ‘single version of the truth’ about sales performance across the whole route-to-market (RTM) channel.

Data is cleansed, merged and then aggregated by TWC’s data quality team before being delivered quickly and securely via TWC’s  dashboards to an unlimited number of users at the supplier organisation (TWC does not charge a premium to allow access to multiple colleagues).

Full training and ongoing support are offered to all WholeView clients for no additional fees.

Kelly Pye, head of client services at TWC, said: “We are delighted to welcome our first clients to WholeView. Their need for aggregated data channel via an intuitive and visual data reporting solution aligns perfectly with our mission to provide cutting-edge solutions that drive success and growth.

“By integrating WholeView into their operations, they are poised to unlock new levels of efficiency, productivity, and strategic insight – they will find areas of opportunity quickly by using SmartView.

“Our platform has been described as ‘game changing’ by a client – we look forward to welcoming more organisations on board WholeView soon.”