JW Filshill is ramping up its investment in category management for KeyStore retailers with the appointment of its first dedicated space planner.
Iain Main (pictured) joins the Glasgow-based wholesaler as category range planner having worked with food retailers for over 20 years. He started his career on the Safeway management training programme then worked for Somerfield and the Co-op. He also managed a BP forecourt store.
Immediately prior to taking up his new role, Main spent nearly six years as a space planner for Trespass, the outdoor clothing retailer which also owns Nevisport shops.
Craig Brown, chief sales & marketing officer at JW Filshill, commented: “We’re working more closely than ever with our KeyStore customers to ensure that we have the most effective category management plans in place for them – we know it’s not always a ‘one size fits all’ approach so it’s all about really understanding their businesses.
“Iain comes to Filshill with vast experience in range and space planning at a time when the convenience retail marketplace has never been more competitive – that’s why it’s crucial that we build planograms designed to help customers grow their businesses.
“We’re delighted to welcome someone of Iain’s calibre to the Filshill family as our first-ever dedicated category range planner – he is working with customers on a one-to-one basis and they are benefiting from his experience and enthusiasm.”
Main commented: “Filshill is a dynamic and forward-thinking company and I have joined the company at a time when it is experiencing excellent growth and a high profile for its fast-growing KeyStore convenience brand.
“We are building planograms for every category and, as well as setting up systems to enable us to plan and review each category, I am working with Filshill’s experienced buyers and have input into decisions on range based on my knowledge of customers and their stores.”