Falmouth-based wholesaler WestCountry joins Fairway

WestCountry/Essential Food Company is joining Fairway Foodservice on 1 October.

WestCountry MD Roger Rossignol (second on left) with Fairway Foodservice MD Coral Rose, and Alex George (left) and Tom Moody (right), both of WestCountry.

Based in Falmouth, with depots also in Newton Abbot and St Austell, WestCountry supplies caterers throughout Devon and Cornwall with a comprehensive range of fresh produce, plus ambient, chilled and frozen products.

Roger Rossignol, managing director of WestCountry, said: “Membership of Fairway will help provide the platform from which we can continue to serve our customers with a market-leading delivery service, including the highest levels of customer care, a unique daily delivery service offer, and an ever-expanding product portfolio.

“We look forward to our future as part of the Fairway group as we continue to grow across the South West.”

Coral Rose, MD of Fairway, added: “We feel privileged to welcome WestCountry to Fairway and look forward to working with Roger and his team.

“They operate a successful business, with an excellent service offering to thousands of independent caterers which fits in so well with the rest of our membership.

“The buying, marketing and brand support that we will provide to WestCountry and the Essential Food Co team can do nothing but boost their ongoing success.”

Fairway Foodservice now has 19 members with an annual turnover of £970 million.