Fairway Foodservice launches an improved website

Fairway Foodservice has launched a new website, which includes an ‘industry-first, intelligent on-site search’ for its own-brand range, as well as Fairway Insider, a newsletter for caterers.

Benefits for users include an easy-to-use site structure, which allows caterers to search directly for a product as well as by cuisine type to support operators seeking creativity with recipes. Caterers can also quickly find their nearest Fairway wholesaler.

Fairway Insider will be sent to customers across the UK, providing tips and advice on how to expand their business and increase efficiency.

Group marketing strategist Toby Jordan said: “We recognise the importance of embracing online technology and supporting our members and caterers to integrate it with their marketing and business activity.

“We have invested a lot of time and resources into our digital revamp, and our 20 members are thrilled so far with the results.

“The new website is optimised for mobile and tablet. For potential new members we have 10 reasons why they should join Fairway, with different messaging for suppliers and caterers.”

The site also includes nutritional information by integrating Erudus data.

Tel: Fairway Foodservice (01422) 319100