East End Foods launches authentic Indian beers

East End Foods, the Landmark Wholesale ethnic foods specialist with a turnover of more than £180 million, has launched two Indian bottled beers: Himalayan Monkey and Shimla.

Commercial director Paul Deep said: “The UK’s current two best-selling beer brands, which strongly imply they are Indian, are actually brewed in the UK and are mass produced. We realised there was an opportunity to provide consumers with genuine Indian beer.”

He added that both beers have been formulated to work perfectly alongside spices used in Indian and Bangladeshi dishes without spoiling the delicate flavours.

The drinks come in cases of 24 x 330ml and 8 x 330ml.

shimla for web

Tel: East End Foods 0121-359 2199

Published Date: January 8, 2016
Category: Wholesale Industry News