Country Range Group relaunches cleaning range as Clean Range Pro

The Country Range Group (CRG) has relaunched its own-brand cleaning range under the new Clean Range Pro brand.

The 40 existing professional cleaning products are joined by four new lines: Purple Beerline Cleaner (five-litre), Oven & Hob Cleaner (750ml), Machine Dishwash Detergent (20-litre), and Bactericidal Washing Up Liquid (five-litre).

The development takes the packaging more in line with the Country Range brand following its refresh in 2024.

The new packaging is colour co-ordinated, adhering to the British Institute of Cleaning Science’s colour coding system, and includes QR codes on the product labels that link directly to safety data sheets for full product and usage information.

For ease of use and clarity, the Clean Range Pro brand is split into four areas: Washroom (including bleach and toilet cleaner), Food & Bar (including hygiene products and dish detergent), Low Risk (including laundry detergent and hand wash) and Tools of the Trade (including mops, cloths, and tea towels).

The brand’s new mascot – the Clean Ranger – will provide extra visibility, character and marketing potential as it looks to supply, support and celebrate the unsung heroes working professionally cleaning across foodservice.

The brand is being launched with a Stir it up magazine competition open to all CRG member wholesaler customers to win a professional kitchen deep clean.

Commenting on the launch, Country Range Group marketing manager Rachel Porter said: “Behind every delicious plate of food or drink there is a whole army of unsung heroes keeping foodservice environments clean and safe for diners and guests. Clean Range Pro has been specifically created for them. Offering powerful, reliable cleaning solutions, we’re confident Clean Range Pro will be as hardworking and effective as the thousands of foodservice heroes who will be relying on them.”