Country Range Group names Martin Ward as its new chief executive

Country Range Group has appointed Martin Ward as its new chief executive.

Ward (pictured), who officially begins his new role on 1 October, has been with CRG for over 20 years. He joined in 2002 as a foodservice buyer and played a key role in the development of the Country Range brand. He became trading director in 2015.

“I am delighted to be appointed the new Country Range Group chief executive and am truly excited about the opportunities ahead for our members and the group as a whole,” he commented. >

“It’s been an incredibly tough last few years and turbulent times may lay ahead, but if I have learnt anything in recent times it’s that our group has the resources, creativity, resilience – and most importantly the amazing people within our teams – to face and conquer anything thrown at us. I have learnt so much from our members during my time and am passionate about the group retaining its place as leaders in our industry for many more years to come.”

Ward added: “We have a busy period coming up with our annual ‘An Evening with…’ event taking place at St Paul’s Cathedral in December, bringing an end to our 30th anniversary celebrations; the launch of the Country Range Student Chef Challenge 2023; some exciting new product launches for Christmas; as well as planning for 2023. Fortunately, I have a fantastic team supporting me which includes our head of trading Dean Pendlebury, head of marketing Emma Holden, and our commercial controller Katrina Crabtree, as well as an enthusiastic and motivated board and members who creatively collaborate to ensure we remain the best at what we do.

“We have ambitious plans over the next few years to reach a target of £1 billion in sales turnover so we have highlighted four strategic areas that we need to focus on as a group and individually: scale, sustainability, data and the development of the Country Range brand. Our mission is still ‘to ensure our members achieve a faster and more profitable growth by being a member of our group’ and I strongly believe that by achieving these strategic goals we will do this.”

Commenting on Ward’s appointment, John Gould, the longest-serving Country Range Group board member and managing director of Turner Price Ltd, said: “A huge congratulations to Martin on becoming the group’s new chief executive. It wasn’t a difficult decision as we knew we had one of the best trading directors in the industry already in our ranks. Martin knows the members and group inside out, and his detail and knowledge when it comes to buying is second to none. We know he has the skills, determination and tenacity to succeed at whatever he does, so we’re delighted he accepted the role.”

Published Date: September 27, 2022
Category: Wholesale Industry News