Cotswold Fayre wins Purpose Before Profit Award

Cotswold Fayre has won the Purpose Before Profit Award at The Lloyds Bank British Business Excellence Awards.

From left to right, Ashton Marriott, Clementine De Zotti, Lisa Pearson and Paul Hargreaves of Cotswold Fayre; Abdul Shiil from Sahan Cares, a judge and winner of Purpose Before Profit 2021; Robin Tyler and Nicola Hargreaves of Cotswold Fayre; newsreader and journalist Sir Trevor McDonald.

The Theale-based fine food wholesaler and retailer was one of the first UK companies to become a B Corporation in 2015, and has continuously sought to improve its social and environmental impact for all people, communities and the planet, over the past decade.

Paul Hargreaves, founder and chief empowerment officer at Cotswold Fayre, said: “While we were delighted to be shortlisted for three awards, this is the one that we all really wanted to win.

“It was truly a company-wide achievement and couldn’t have been accomplished without the team’s constant drive and commitment to create a positive difference in every aspect of what they do.”

Cotswold Fayre and its sister company Flourish Foodhall and Kitchen produce an annual Impact Report, an extension of a traditional annual report that looks at the company’s effect on the world as well as its financial performance.

Hargreaves added: “Quite rightly, the judging for the award was extremely rigorous, including face-to-face interviews alongside detailed analysis of both our financial and ethical achievements. Fortunately, as a B Corp, we are used to such a thorough examination.”