Cotswold Fayre launches new sales reporting service

Cotswold Fayre has announced the imminent launch of its new sales reporting service – CoFI (Cotswold Fayre Insights) – in partnership with TWC.

This is said to represent the first intelligent data system for the speciality food retail sector, which is a small part of the food and drink landscape but growing rapidly.

Cotswold Fayre’s suppliers will soon have the opportunity to access their brands’ sales performance by different customer type over several time periods to help them build category plans for future sales growth.

Suppliers will be able to track their category and brand sales over multiple time periods (four weeks/13 weeks/year to date/moving annual total) as well as by region and outlet type. There are two years of back data, so suppliers will be able to spot growing trends.

The data will be accessed via TWC’s digital reporting solution, which works on any type of mobile/digital device. The data is reported in a highly visual manner – key data facts are easily identifiable.

Paul Hargreaves (pictured), CEO of Cotswold Fayre, commented: “We are delighted to be working in close partnership with TWC. They are the leaders in data services for wholesalers across the UK, and by working with them we will be able to give insights on category and product sales within the artisan food retail sector that I don’t believe has ever been available previously.

“This will benefit our suppliers, who will be able to measure and improve their performance in different retail sectors. Our category and sales team will also be able to provide customers with far more insight than ever before, ensuring we are helping drive their sales harder. It’s a win-win for everyone!”


Published Date: March 22, 2024
Category: Wholesale Industry News