Core, an own-brand range of more than 300 products across the ambient, chilled, frozen and non-food categories, is now available to Confex members.
Business development manager Matt Norman said: “Members are now able to start stocking the group’s new foodservice range, which will enable them to provide a competent and commercially competitive offer to their customers.
“The future looks bright for our members in 2021 and we are confident that, as we continue the roll-out of the own-brand, they will thrive as the sector re-emerges from the pain of lockdown. Members will have a brand in Core that gives them a point of difference against their competitors.”
Confex has worked alongside Arete Procurement to launch Core and has benefited from the expertise and knowledge of Arete partners Nick Redford and Warren Hamer during the collaboration.
Redford commented: “With the dedicated support of the ambitious Confex team and its new foodservice member committee, we have been able to execute a fully researched and technically robust Core foodservice range in just seven months. During that time, the range has evolved to include non-food categories and we will continue as a wider team to review, refine and expand this exciting new brand.
“Taking care of over 42 category tenders, against a backdrop of COVID and Brexit uncertainty, it has not been without its challenges and we now look forward to seeing the success of the range with Confex members.”
Tel: Confex (01608) 652333