Coca-Cola announces return of Christmas Truck Tour

Coca-Cola has announced the return of its iconic Christmas Truck Tour. Marking 15 years since its first UK journey, this year the tour will visit 15 locations across the nation, inviting people to ‘Refresh Your Holidays’.

At each destination, the Truck Tour transforms into a winter wonderland. Visitors can immerse themselves in festive games, win exclusive Coca-Cola merchandise, take their photo in front of the truck, and refresh their spirits with an ice-cold Coca-Cola, Coke Zero or Diet Coke.

The initiative builds on last year’s event, which welcomed over 53,000 attendees.

In the spirit of the season, Coca-Cola is continuing its partnership with FareShare, the UK’s leading food redistribution charity. Coca-Cola will make a direct donation to FareShare equivalent to one million meals.

This year’s Coca-Cola Christmas campaign will also include:

• New festive packaging: Coca-Cola and Diet Coke packs feature new Christmas designs

• On-pack prizes: The new festive packs will feature a promotion inviting fans to scan on-pack QR codes for the chance to win prizes.

Rob Yeomans, vice-president, commercial development at Coca-Cola Europacific Partners (CCEP) GB, says: “Coca-Cola remains synonymous with Christmas, and our Christmas Truck Tour brings festive excitement to towns across the country.

“These moments don’t just build brand love – they drive real retail value. By combining this heritage with new on-pack promotions, eye-catching festive packaging and our important partnership with FareShare, we’re helping retailers capture more footfall and unlock seasonal sales opportunities.”