Co-op Wholesale appoints ex-Booker Martin Swadling as customer director

Co-op Wholesale has appointed Martin Swadling, formerly customer director of Booker, as its own customer director.

The high-profile appointment signals Co-op Wholesale’s intent to deliver a market-leading proposition, operational excellence and supply chain innovation to support long-term sustainable growth across its network.

Swadling (pictured) spent 11 years at Booker, in roles that included director of Premier and Londis brand director. He also previously spent over 13 years at Musgrave, where he was regional director, and five years at Londis, where he held the post of trading manager.

In his new role, Swadling will lead the strategy and execution of Co-op Wholesale’s logistics and warehouse operations, building a high-performing delivery proposition that meets evolving customer needs while driving operational efficiency and service excellence across the business.

Katie Secretan, managing director of Co-op Wholesale, said: “Martin brings extensive industry knowledge and a proven track record in building strong customer propositions and leading complex operations. His leadership will be instrumental as we continue to strengthen our supply chain, enhance service for partners, and deliver on our growth ambitions.”

Swadling added: “The transformative journey Co-op Wholesale has been on in recent times has been clear for all to see across the industry. I’m really excited to join the team at such a pivotal time, helping to build on its operational strengths and develop a delivery network that’s truly fit for the future.”

In other news, Co-op Wholesale has announced a new long-term contract with NP Group.

Owned and operated by retailer Neil Patel, NP Group runs six Nisa fascia convenience stores in the North West, including sites in Manchester, Darwen, Ilkley, Colne and Castleford.

The new agreement cements a multi-year relationship between NP Group and Co-op Wholesale.