CJ Lang extends data partnership with TWC for three more years

SPAR Scotland wholesaler and retailer CJ Lang & Son has renewed its partnership with data consultancy TWC for a further three years.

CJ Lang announced its partnership with TWC at the end of 2020, and SPAR Scotland SalesTrack was launched in 2021, giving suppliers access to the company’s wholesale shipments and company-owned stores retail data.

SPAR Scotland SalesTrack has evolved over the past two years, with a platform upgrade and unique reporting functionality exclusive to CJ Lang added earlier this year and the recent launch of ‘IndyTrack’, which gives independent SPAR retailers who share their EPoS data the opportunity to benchmark their performance against others in the group.

Richard Collins: ‘TWC shares our vision for a sector that is data-led.’

Uniquely, suppliers who have a joint business plan in place have complimentary access to the SalesTrack portal, including IndyTrack, as part of their terms.

Richard Collins, trading director at CJ Lang & Son, said: “Data sits at the heart of our organisation, driving decision making.

“We’ve seen increased supplier engagement and a greater focus on identifying data-led opportunities for mutual gain. Equally, armed with more data – and able to benchmark themselves against others – encourages our retailers to focus on driving their business performance.”

“We have worked closely with TWC to evolve the SPAR Scotland SalesTrack service over the last couple of years and TWC shares our vision for a sector that is data-led, making them the perfect partner for our evolving data needs.”