CJ Lang enhances SPAR Scotland SalesTrack platform

In partnership with TWC, CJ Lang & Son has upgraded its SPAR Scotland SalesTrack platform, offering new report functionality and additional features to suppliers.

Richard Collins: ‘The new features on SPAR Scotland SalesTrack give our suppliers and retailers more ways to accurately understand what’s working and what isn’t in our stores.’

CJ Lang & Son was the pioneer of TWC’s SmartView Retail solution, which allows the business to report both its wholesale shipments and EPOS sales data on one platform. By toggling between wholesale and retail metrics, suppliers can track product performance through depots, into retail and out to the consumer. As a consequence, the data can be used to educate retailers on what is driving performance in their stores.

The new features on the SPAR Scotland SalesTrack platform include customised segmentations for customers; time reporting for CJ Lang’s financial year; and internal reports to monitor profitability and drive category development.

These improvements are in addition to TWC’s planned upgrades, which include new charting options for space and ranging analysis, a pivot function for large data extracts, and new reports in retail and wholesale.

Richard Collins, trading director at CJ Lang & Son, commented: “We are delighted with the new features on SPAR Scotland SalesTrack from TWC. They give our suppliers and retailers more ways to accurately understand what’s working and what isn’t in our stores. We demonstrated the developments to over 300 suppliers at our recent Supplier Briefing sessions a couple of weeks ago and the feedback was extremely positive.”

Tanya Pepin, managing director of TWC, added: “We have worked closely with the team at CJ Lang to ensure that the upgraded system meets their needs. As a business we are committed to a development roadmap for our technology to ensure that it continues to evolve with our clients’ requirements, in line with our values of customer-centricity and ambition.”