CCEP brings together Fanta with horror icons and launches limited edition

Ahead of this Halloween season, Coca-Cola Europacific Partners has announced a global partnership between Fanta, Universal Pictures and Blumhouse  which sees four horror icons come together for the first time in a Halloween line-up. There is also a limited-edition flavour: Fanta Forest Berries Zero Sugar.

The partnership sees horror icons Chucky (Chucky franchise), Freddy Fazbear (Five Nights at Freddy’s 2), The Grabber (Black Phone 2) and M3gan (M3GAN 2.0), united over one insatiable craving: Fanta!

Across the globe, fans can expect to see the cult and modern Halloween characters on the hunt, with a series of experiences in the run-up to Halloween fuelled by the same desire, ‘They Wanta Fanta’.

Not only are these horror icons gracing the limited-edition Halloween Collection packaging of the classic Fanta flavours, but also for a limited time there is a Chucky’s custom flavour: Fanta Forest Berries Zero Sugar.

This berry flavour Fanta is available worldwide alongside all four icons on cans across the full Fanta flavour range. Portraits include Chucky on Forest Berries Zero Sugar; The Grabber on Fruit Twist and Fruit Twist Zero Sugar; Freddy Fazbear on Orange Zero Sugar; and M3gan on Lemon. Fans can get more from the characters by scanning the QR code on the side of cans to access exclusive content and experiences.

Rob Yeomans, vice-president, commercial development at Coca-Cola Europacific Partners (CCEP) GB, says: “Halloween continues to grow as a major retail moment, helped by Fanta, which has established itself as the soft drink of choice for spooky celebrations. This partnership with Universal Pictures and Blumhouse allows us to build on last year’s success and bring beloved horror icons to life in a fun, accessible way that resonates with both gen z and nostalgic adult audiences.

“All this activity gives shoppers a compelling reason to choose Fanta during this crucial trading period. We’re encouraging retailers to get behind the Fanta brand this Halloween, find creative ways to execute in store and take full advantage of the sales opportunity.”

From September to October and beyond, fans are encouraged to keep their eyes peeled as the horror icons are set to show up everywhere that Fanta does, from the limited-edition packaging to retail, vending machines, factories and real-life experiences.