Caterforce roadshow promotes own-brand innovations to members

Caterforce’s own-brand team has been out on the road visiting members’ depots to showcase new own-brand products.

The roadshow has been designed to educate and inspire members’ sales teams about the latest additions to Caterforce’s own-brand portfolio. These include Caramelised Biscuit & Apple Custard Tart (pictured), Berry Cheesecake Tart, and Premium Collection Chips.

By engaging directly with the own-brand team, sales representatives gained in-depth knowledge and first-hand experience of the new lines, equipping them with the tools to effectively promote and sell these products.

“Our goal with this roadshow has been to empower our sales teams with comprehensive knowledge and enthusiasm about our new products,” said Rebecca Woollam, own-brand marketing manager at Caterforce.

“We believe that these new additions will not only delight our members’ customers but also provide our sales teams with compelling new options to present to their customers.”

Caterforce supports a network of independent foodservice wholesalers across the UK and Ireland, and continues to expand its own-brand range to meet the evolving needs of the foodservice industry.