Caterforce has appointed Tracy Fisher as group marketing manager.
Fisher joins the group from Evri where she was marketing manager and led external communication plans for the corporate rebrand. Before that she held a wide range of marketing roles, including category marketing manager at the Co-operative Group, where she spent nine years.
Commenting on her new post, she said: “The variety and diversity of wholesale really appeals to me. I’m looking forward to bringing together all my experience in previous strategic roles and applying it to the dynamics of a wholesale buying group.
“The success of Caterforce rests on the success of its members, and I can’t wait to get out to meet the membership to ensure we’re delivering the very best service that we can and embracing creativity and innovation to continually evolve at pace.”
Fisher is based at Caterforce’s Macclesfield head office where her immediate priorities include preparation for the Caterforce conference at the ICC in Wales on 16 November. She will also be steering her team to deliver on the group’s strategy, focused on growing share of own label and delivering a range of technology-enabled customer solutions.
Published Date: June 17, 2022